Fishing Baits & Lures
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Featured Brands
- Matzuo America®Furiko Crank 2-1/2" Oil Slick Hard Bait (MZPC25-OLS)Furiko Crank 2-1/2" Oil Slick Hard Bait (MZPC25-OLS) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of...Square Bill Crank BaitLoud resonating knocks against a brass plate$9.20
- Matzuo America®Furiko Crank 2-1/2" Sexy Ghost Hard Bait (MZPC25-001G)Furiko Crank 2-1/2" Sexy Ghost Hard Bait (MZPC25-001G) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of...Square Bill Crank BaitLoud resonating knocks against a brass plate$9.20
- Matzuo America®Furiko Crank 2-1/2" Sexy Shad Hard Bait (MZPC25-000)Furiko Crank 2-1/2" Sexy Shad Hard Bait (MZPC25-000) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of...Square Bill Crank BaitLoud resonating knocks against a brass plate$9.20
- Matzuo America®Furiko Crank 2-1/2" Silver Black Back Hard Bait (MZPC25-SBK)Furiko Crank 2-1/2" Silver Black Back Hard Bait (MZPC25-SBK) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of...Square Bill Crank BaitLoud resonating knocks against a brass plate$9.20
- Matzuo America®Furiko Crank 3" Bluegill Hard Bait (MZPC30-BGGH)Furiko Crank 3" Bluegill Hard Bait (MZPC30-BGGH) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship....Square Bill Crank BaitLoud resonating knocks against a brass plate$9.28
- Matzuo America®Furiko Crank 3" Chartreuse Blue Black Hard Bait (MZPC30-CHBG)Furiko Crank 3" Chartreuse Blue Black Hard Bait (MZPC30-CHBG) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of...Square Bill Crank BaitLoud resonating knocks against a brass plate$9.28
- Matzuo America®Furiko Crank 3" Chilli Craw Hard Bait (MZPC30-CCRW)Furiko Crank 3" Chilli Craw Hard Bait (MZPC30-CCRW) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship....Square Bill Crank BaitLoud resonating knocks against a brass plate$7.97
- Matzuo America®Furiko Crank 3" Oil Slick Hard Bait (MZPC30-MS)Furiko Crank 3" Oil Slick Hard Bait (MZPC30-MS) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship....Square Bill Crank BaitLoud resonating knocks against a brass plate$9.28
- Matzuo America®Furiko Crank 3" Oil Spill Hard Bait (MZPC30-OLS)Furiko Crank 3" Oil Spill Hard Bait (MZPC30-OLS) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship....Square Bill Crank BaitLoud resonating knocks against a brass plate$9.28
- Matzuo America®Furiko Crank 3" Sexy Shad Hard Bait (MZPC30-000)Furiko Crank 3" Sexy Shad Hard Bait (MZPC30-000) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship....Square Bill Crank BaitLoud resonating knocks against a brass plate$9.28
- Matzuo America®Furiko Crank 3" Silver Back Hard Bait (MZPC30-SBK)Furiko Crank 3" Silver Back Hard Bait (MZPC30-SBK) by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship....Square Bill Crank BaitLoud resonating knocks against a brass plate$9.28
- Matzuo America®Ikari Shad 2-1/2" 3/8 oz. Baby Bass Hard Bait (MTZ38IKBBASS)Ikari Shad 2-1/2" 3/8 oz. Baby Bass Hard Bait (MTZ38IKBBASS) by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with a slow or...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.93
- Matzuo America®Ikari Shad 2-1/2" 3/8 oz. Chrome Blue Hard Bait (MTZ-38IK-CHB)Ikari Shad 2-1/2" 3/8 oz. Chrome Blue Hard Bait (MTZ-38IK-CHB) by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with a slow or...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.93
- Matzuo America®Ikari Shad 2-1/2" 3/8 oz. Fire Craw Hard Bait (MTZ-38IK-FC)Ikari Shad 2-1/2" 3/8 oz. Fire Craw Hard Bait (MTZ-38IK-FC) by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with a slow or...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.93
- Matzuo America®Ikari Shad 2-1/2" 3/8 oz. Green Craw Hard Bait (MTZ-38IK-GC)Ikari Shad 2-1/2" 3/8 oz. Green Craw Hard Bait (MTZ-38IK-GC) by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with a slow or...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.93
- Matzuo America®Ikari Shad 2-1/2" 3/8 oz. Pumpkin Seed Sunfish Hard Bait (MTZ-38IK-PSS)Ikari Shad 2-1/2" 3/8 oz. Pumpkin Seed Sunfish Hard Bait (MTZ-38IK-PSS) by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.02
- Matzuo America®Ikari Shad 3" 1/2 oz. Baby Bass Hard Bait (MTZ12IKBBASS)Ikari Shad 3" 1/2 oz. Baby Bass Hard Bait (MTZ12IKBBASS) by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with a slow or...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.84
- Matzuo America®Ikari Shad 3" 1/2 oz. Chrome Blue Hard Bait (MTZ-12IK-CHB)Ikari Shad 3" 1/2 oz. Chrome Blue Hard Bait (MTZ-12IK-CHB) by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with a slow or...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.84
- Matzuo America®Ikari Shad 3" 1/2 oz. Fire Craw Hard Bait (MTZ-12IK-FC)Ikari Shad 3" 1/2 oz. Fire Craw Hard Bait (MTZ-12IK-FC) by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with a slow or...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.72
- Matzuo America®Ikari Shad 3" 1/2 oz. Giz Shad Hard Bait (MTZ-12IK-GZS)Ikari Shad 3" 1/2 oz. Giz Shad Hard Bait (MTZ-12IK-GZS) by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with a slow or...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.84
- Matzuo America®Ikari Shad 3" 1/2 oz. Rusty Craw Hard Bait (MTZ-12IK-RU)Ikari Shad 3" 1/2 oz. Rusty Craw Hard Bait (MTZ-12IK-RU) by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with a slow or...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.84
- Matzuo America®Kinchou Minnow 2" Satin Glass Hard Baits (SMDS5-GSTN)Kinchou Minnow 2" Satin Glass Hard Baits (SMDS5-GSTN) by Matzuo America®. The Kinchou is recommended for cranking but excellent in deep water trolling. Covering depths from 2' - 20' (depending on size), this bait is perfectly balanced...Nothing can cover the spectrum of depths like the Kinchou MinnowNano, the Kinchou Minnow mimics the nervousness of an eccentric baitfish with its curved body and incredible wide wobble. These baits really look like a distressed baitfish with Matzuo America signature flared bloody red gills a truly natural look$6.77
- Matzuo America®Kinchou Minnow 2-3/4" Natural Walleye Hard Bait (SMDS7-NWLYE)Kinchou Minnow 2-3/4" Natural Walleye Hard Bait (SMDS7-NWLYE) by Matzuo America®. The Kinchou is recommended for cranking but excellent in deep water trolling. Covering depths from 2' to 20' (depending on size), this bait is perfectly...Nothing can cover the spectrum of depths like the Kinchou MinnowNano, the Kinchou Minnow mimics the nervousness of an eccentric baitfish with its curved body and incredible wide wobble. These baits really look like a distressed baitfish with Matzuo America signature flared bloody red gills a truly natural look$6.91
- Matzuo America®Kinchou Minnow 2-3/4" Silver/Black Hard Bait (SMDS7-SBK)Kinchou Minnow 2-3/4" Silver/Black Hard Bait (SMDS7-SBK) by Matzuo America®. The Kinchou is recommended for cranking but excellent in deep water trolling. Covering depths from 2' to 20' (depending on size), this bait is perfectly...Nothing can cover the spectrum of depths like the Kinchou MinnowNano, the Kinchou Minnow mimics the nervousness of an eccentric baitfish with its curved body and incredible wide wobble. These baits really look like a distressed baitfish with Matzuo America signature flared bloody red gills a truly natural look$6.91
- Matzuo America®Kinchou Minnow 3-1/2" Chicmagnet Hard Bait (SMDS9-CMAG)Kinchou Minnow 3-1/2" Chicmagnet Hard Bait (SMDS9-CMAG) by Matzuo America®. The Kinchou is recommended for cranking but excellent in deep water trolling. Covering depths from 2' to 20' (depending on size), this bait is perfectly...Nothing can cover the spectrum of depths like the Kinchou MinnowNano, the Kinchou Minnow mimics the nervousness of an eccentric baitfish with its curved body and incredible wide wobble. These baits really look like a distressed baitfish with Matzuo America signature flared bloody red gills a truly natural look$6.91
- Matzuo America®Kinchou Minnow 3-1/2" Hot Steel Hard Bait (SMDS9-267)Kinchou Minnow 3-1/2" Hot Steel Hard Bait (SMDS9-267) by Matzuo America®. The Kinchou is recommended for cranking but excellent in deep water trolling. Covering depths from 2' to 20' (depending on size), this bait is perfectly balanced...Nothing can cover the spectrum of depths like the Kinchou MinnowNano, the Kinchou Minnow mimics the nervousness of an eccentric baitfish with its curved body and incredible wide wobble. These baits really look like a distressed baitfish with Matzuo America signature flared bloody red gills a truly natural look$6.91
- Matzuo America®Kinchou Minnow 3-1/2" Hypertension Hard Bait (SMDS9-HYPR)Kinchou Minnow 3-1/2" Hypertension Hard Bait (SMDS9-HYPR) by Matzuo America®. The Kinchou is recommended for cranking but excellent in deep water trolling. Covering depths from 2' to 20' (depending on size), this bait is perfectly...Nothing can cover the spectrum of depths like the Kinchou MinnowNano, the Kinchou Minnow mimics the nervousness of an eccentric baitfish with its curved body and incredible wide wobble. These baits really look like a distressed baitfish with Matzuo America signature flared bloody red gills a truly natural look$6.91
- Matzuo America®Kinchou Minnow 3-1/2" Natural Perch Hard Bait (SMDS9-NPR)Kinchou Minnow 3-1/2" Natural Perch Hard Bait (SMDS9-NPR) by Matzuo America®. The Kinchou is recommended for cranking but excellent in deep water trolling. Covering depths from 2' to 20' (depending on size), this bait is perfectly...Nothing can cover the spectrum of depths like the Kinchou MinnowNano, the Kinchou Minnow mimics the nervousness of an eccentric baitfish with its curved body and incredible wide wobble. These baits really look like a distressed baitfish with Matzuo America signature flared bloody red gills a truly natural look$6.91
- Matzuo America®Kinchou Minnow 3-1/2" Natural Walleye Hard Bait (SMDS9-NWLYE)Kinchou Minnow 3-1/2" Natural Walleye Hard Bait (SMDS9-NWLYE) by Matzuo America®. The Kinchou is recommended for cranking but excellent in deep water trolling. Covering depths from 2' to 20' (depending on size), this bait is perfectly...Nothing can cover the spectrum of depths like the Kinchou MinnowNano, the Kinchou Minnow mimics the nervousness of an eccentric baitfish with its curved body and incredible wide wobble. These baits really look like a distressed baitfish with Matzuo America signature flared bloody red gills a truly natural look$6.91
- Matzuo America®Kinchou Minnow 3-1/2" Satin Glass Hard Bait (SMDS9-GSTN)Kinchou Minnow 3-1/2" Satin Glass Hard Bait (SMDS9-GSTN) by Matzuo America®. The Kinchou is recommended for cranking but excellent in deep water trolling. Covering depths from 2' to 20' (depending on size), this bait is perfectly...Nothing can cover the spectrum of depths like the Kinchou MinnowNano, the Kinchou Minnow mimics the nervousness of an eccentric baitfish with its curved body and incredible wide wobble. These baits really look like a distressed baitfish with Matzuo America signature flared bloody red gills a truly natural look$6.91
Fishing has always been one of the most favorite hobbies for many people. Even those who aren’t fishing regularly are often attracted by the idea of getting out on the water to catch fish. But to make fishing a truly rewarding experience, you need to have all the necessary fishing tackle. If you’re looking for baits or lures to increase your success rate, you’ve come to the right place. In our online store, we’ve gathered an extensive selection of premium quality baits and lures to meet the needs of those who enjoy spending time outdoors with a fishing rod in their hand.
Artificial baits or lures come in a variety of styles, sizes and colors and are used to attract the attention of the fish, making it think it sees natural food. Seven major types of lures include jigs, spoons, crankbaits, spinners, flies, bass worms, and surface lures. All lures can also be divided into two broad categories: hard and soft lures. The first type is usually a plastic lure with several treble hooks, while the latter is a rubber or latex lure that comes with a jig head. Lures offer several advantages over live baits. They can be easily cleaned after each use, which makes them more hygienic compared to live baits. What’s more, they allow you to stay in motion, so you can quickly cover more water. No matter what type of fish you’re going to catch, we have the bait or lure that’s right for you. Everything from animal-shaped baits like fishing bait worms, shrimps, flies, frogs and fish to spoon lures and much more, you’re sure to make fishing fast and productive pastime!