Fishing Baits & Lures

Hard Baits

Featured Brands

  • Strike King® - Red Eyed Shad 1/2 oz. Lipless Hard Baits
    Strike King®Red Eyed Shad 1/2 oz. Lipless Hard Baits
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    # 3787003416
    Red Eyed Shad 1/2 oz. Lipless Hard Baits by Strike King®. The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by Strike King National Pro-Staff, the Red Eye Shad has incredible action and...
    All Strike King hard baits are made with the best componentsAwesome paint jobs
    $11.78
  • Strike King® - Red Eyed Shad 1/2 oz. Tungsten 2-Tap Lipless Hard Baits
    Strike King®Red Eyed Shad 1/2 oz. Tungsten 2-Tap Lipless Hard Baits
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    # 3787003314
    Red Eyed Shad 1/2 oz. Tungsten 2-Tap Lipless Hard Baits by Strike King®. The Red Eye Shad Tungsten 2-Tap has all the same features as Strike King regular Red Eye Shad, but it's designed with a unique tungsten sound chamber that emits a...
    Trigger strikes when standard rattlebaits won't3D eyes for realistic look
    $14.63
  • Strike King® - Red Eyed Shad Lipless Crank 1/2 oz. Hard Baits
    Strike King®Red Eyed Shad Lipless Crank 1/2 oz. Hard Baits
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    # 1986655372
    Red Eyed Shad Lipless Crank 1/2 oz. Hard Baits by Strike King®. The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by National Pro-Staff, the Red Eye Shad has incredible action and features some...
    3D eyes for realistic lookFree floating rattles
    $11.78
  • Strike King® - Red Eyed Shad Lipless Crank 1/4 oz. Hard Baits
    Strike King®Red Eyed Shad Lipless Crank 1/4 oz. Hard Baits
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    # 2461279896
    Red Eyed Shad Lipless Crank 1/4 oz. Hard Baits by Strike King®. The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by National Pro-Staff, the Red Eye Shad has incredible action and features some...
    3D eyes for realistic lookFree floating rattles
    $11.78
  • Strike King® - Red Eyed Shad Lipless Crank 3/4 oz. Hard Baits
    Strike King®Red Eyed Shad Lipless Crank 3/4 oz. Hard Baits
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    # 2461276895
    Red Eyed Shad Lipless Crank 3/4 oz. Hard Baits by Strike King®. The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by National Pro-Staff, the Red Eye Shad has incredible action and features some...
    3D eyes for realistic lookFree floating rattles
    $12.14
  • Strike King® - Red Eyed Shad Tungsten 2-Tap Lipless Rattlin 2.5" 1/2 oz. Hard Baits
    Strike King®Red Eyed Shad Tungsten 2-Tap Lipless Rattlin 2.5" 1/2 oz. Hard Baits
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    # 1986655333
    Red Eyed Shad Tungsten 2-Tap Lipless Rattlin 2.5" 1/2 oz. Hard Baits by Strike King®. The pros know. The original Strike King™ Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten...
    Trigger strikes when standard rattlebaits won't3D eyes for realistic look
    $14.63
  • Strike King® - Redfish Magic 1/4 oz. Saltwater Spinner Wire Bait
    Strike King®Redfish Magic 1/4 oz. Saltwater Spinner Wire Bait
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    # 1986655659
    Redfish Magic 1/4 oz. Saltwater Spinner Wire Bait by Strike King®. The Strike King™ Redfish Magic Saltwater Spinner is outfitted with large 3D eyes, an oversized saltwater black nickel needlepoint hook, gold plated swivel and split...
    Strike King wire baits are made from the very best componentsBuilt to offer excellent functionality and quality
    $8.77
  • Strike King® - Redfish Magic 1/8 oz. Saltwater Spinner Wire Bait
    Strike King®Redfish Magic 1/8 oz. Saltwater Spinner Wire Bait
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    # 2461278895
    Redfish Magic 1/8 oz. Saltwater Spinner Wire Bait by Strike King®. The Strike King™ Redfish Magic Saltwater Spinner is outfitted with large 3D eyes, an oversized saltwater black nickel needlepoint hook, gold plated swivel and split...
    Strike King wire baits are made from the very best componentsBuilt to offer excellent functionality and quality
    $8.77
  • Strike King® - Sexy™ 4" Spoon
    Strike King®Sexy™ 4" Spoon
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    # 2461278894
    Sexy™ 4" Spoon by Strike King®. Previously a sexy secret known only to the pros, Strike King's™ heavy-duty Sexy Spoon is for bass anglers everywhere. Its seductive wobble and curvaceous body draw a bass's lusty eye like nothing...
    Emulates dying bait fishBuilt to offer excellent functionality and quality
    $12.67
  • Strike King® - Sexy™ 5.5" Spoon
    Strike King®Sexy™ 5.5" Spoon
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    # 1986655603
    Sexy™ 5.5" Spoon by Strike King®. Previously a sexy secret known only to the pros, Strike King's™ heavy-duty Sexy Spoon is for bass anglers everywhere. Its seductive wobble and curvaceous body draw a bass's lusty eye like nothing...
    Emulates dying bait fishBuilt to offer excellent functionality and quality
    $13.86
  • Strike King® - Shadalicious Swimbait 4-1/2" Soft Baits
    Strike King®Shadalicious Swimbait 4-1/2" Soft Baits
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    # 2786210501
    Shadalicious Swimbait 4-1/2" Soft Baits by Strike King®. The Strike King Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is...
    Designed to catch more and bigger fishRig it different ways
    $15.22
  • Strike King® - Shadalicious Swimbait 4.5" Soft Baits
    Strike King®Shadalicious Swimbait 4.5" Soft Baits
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    # 2461277917
    Shadalicious Swimbait 4.5" Soft Baits by Strike King®. The Strike King™ Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is...
    Designed to catch more and bigger fishRig it different ways
    $15.22
  • Strike King® - Shim-E-Stick 5" Soft Baits
    Strike King®Shim-E-Stick 5" Soft Baits
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    # 1986655568
    Shim-E-Stick 5" Soft Baits by Strike King®. The Strike King™ Shim-E-Stick is great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors. This top-grade...
    Built to offer excellent functionality and qualityExtremely durable and easy to put on and remove
    $8.89
  • Strike King® - Skip'N Buzz Wire Baits
    Strike King®Skip'N Buzz Wire Baits
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    # 4934628127
    Skip'N Buzz Wire Baits by Strike King®. Designed by Pro Angler Andy Montgomery – the Skip'n Buzz features a 4/0 hook positioned perfectly to not hinder the baits skipping ability while maintaining maximum hook ups. An exclusive...
    Features a 4/0 hookComes with a soft plastic toad attached and a separate Rage Swimmer
    $13.30
  • Strike King® - Speckled Trout Magic 1/4 oz. Jig Head
    Strike King®Speckled Trout Magic 1/4 oz. Jig Head
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    # 1986655671
    Speckled Trout Magic 1/4 oz. Jig Head by Strike King®. The Strike King Trout Magic incorporates a proven speckled sea trout catching bait with the added flash of an under spin blade. Works great in stained or clear water. You can...
    Weights, hooks and moreBuilt to offer excellent functionality and quality
    $8.77
  • Strike King® - Thunder Cricket Vibrating Jig
    Strike King®Thunder Cricket Vibrating Jig
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    # 3787003215
    Thunder Cricket Vibrating Jig by Strike King®. Bladed swim jigs belong in every bass angler's arsenal! The Thunder Cricket was designed by Kevin VanDam, Greg Hackney, and Andy Montgomery and has changed the game for vibrating jigs. The...
    Owner Jungle Flipping HookStainless steel painted blade
    $17.47
  • Strike King® - Tour Grade 1st Gen Colorado/Willow Wire Baits
    Strike King®Tour Grade 1st Gen Colorado/Willow Wire Baits
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    # 4934629098
    Tour Grade 1st Gen Colorado/Willow Wire Baits by Strike King®. The Tour Grade Spinnerbait features a Gamakatsu hook and weight forward head design which allows the bait to come through heavy cover with ease. Naturalistic painted willow...
    Weight forward head designNaturalistic painted willow blade
    $12.16
  • Strike King® - Tour Grade 2nd Gen Double Willow 3/8 oz. Wire Baits
    Strike King®Tour Grade 2nd Gen Double Willow 3/8 oz. Wire Baits
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    # 3787003356
    Tour Grade 2nd Gen Double Willow 3/8 oz. Wire Baits by Strike King®. The Tour Grade Spinnerbait features a Gamakatsu hook and weight forward head design which allows the bait to come through heavy cover with ease. Naturalistic painted...
    Strike King most premium spinnerbait yetWeight forward head design
    $12.16
  • Strike King® - Tour Grade 2nd Gen Double Willow Wire Baits
    Strike King®Tour Grade 2nd Gen Double Willow Wire Baits
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    # 4934628135
    Tour Grade 2nd Gen Double Willow Wire Baits by Strike King®. The Tour Grade Spinnerbait features a Gamakatsu hook and weight forward head design which allows the bait to come through heavy cover with ease. Naturalistic painted willow...
    Weight forward head designNaturalistic painted willow blade
    $12.16
  • Strike King® - Tour Grade Black Jig Heads
    Strike King®Tour Grade Black Jig Heads
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    # 3680028703
    Tour Grade Black Jig Heads by Strike King®. When the bite cools, Strike King's innovative Jighead is a great way to shake your way out of a slump. Made for shaky style baits but great for regular tactics too, the Tour Grade Round...
    Weights, hooks and moreBuilt to offer excellent functionality and quality
    $8.50
  • Strike King® - Tour Grade Colorado Turtleback Wire Baits
    Strike King®Tour Grade Colorado Turtleback Wire Baits
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    # 4934626932
    Tour Grade Colorado Turtleback Wire Baits by Strike King®. The Strike King Tour Grade Colorado Turtleback Spinnerbait is a new addition to the Strike King Spinnerbait lineup. This product is made of high-quality materials to serve you...
    This is a spinnerbait featuring a Strike King head, hook and skirt on one arm and a Turtleback and Colorado blade on the otherThe Turtleback/Colorado blade combination is ideal for stained water
    $12.16
  • Strike King® - Tour Grade Compact Double Willow Wire Baits
    Strike King®Tour Grade Compact Double Willow Wire Baits
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    # 4934630058
    Tour Grade Compact Double Willow Wire Baits by Strike King®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs...
    High quality at an affordable priceExpertly made from premium materials
    $12.16
  • Strike King® - Tour Grade Ned Rig Heads
    Strike King®Tour Grade Ned Rig Heads
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    # 3787003347
    Tour Grade Ned Rig Heads by Strike King®. Featuring a unique head shape that makes almost any lure stand up and a sickle-type hook and wire keeper. If you're looking for a quality product that will serve you for years to come, look no...
    Unique head shapeSickle-type hook and wire keeper
    $8.50
  • Strike King® - Tour Grade Weedless Ned Rig Heads
    Strike King®Tour Grade Weedless Ned Rig Heads
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    # 3911196723
    Tour Grade Weedless Ned Rig Heads by Strike King®. Featuring a unique head shape that makes almost any lure stand up and a sickle-type hook with wire keeper and weed guard. If you're looking for a quality product that will serve you for...
    Unique head shapeBuilt to offer excellent functionality and quality
    $9.39
  • Strike King® - Tour Grade™ 3/8 oz. Swimming Jig
    Strike King®Tour Grade™ 3/8 oz. Swimming Jig
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    # 1986655275
    Tour Grade™ 3/8 oz. Swimming Jig by Strike King®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...
    Built to offer excellent functionality and qualityExtremely durable and easy to put on and remove
    $8.36
  • Strike King® - Weedless Squadron Swimbait 1/2 oz. Jig Heads
    Strike King®Weedless Squadron Swimbait 1/2 oz. Jig Heads
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    # 4934624892
    Weedless Squadron Swimbait 1/2 oz. Jig Heads by Strike King®. The legendary Squadron Swimbait Jig Head just got better. Strike King Lure Company is pleased to announce the weedless version of this best-seller. The weed guard in this...
    One of the finest swimbait heads on the market todayPerfect blend of strands for not getting hung up and not impeding hook ups
    $9.65
  • Strike King® - Weedless Squadron Swimbait 1/4 oz. Jig Heads
    Strike King®Weedless Squadron Swimbait 1/4 oz. Jig Heads
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    # 4934630851
    Weedless Squadron Swimbait 1/4 oz. Jig Heads by Strike King®. The legendary Squadron Swimbait Jig Head just got better. Strike King Lure Company is pleased to announce the weedless version of this best-seller. The weed guard in this...
    One of the finest swimbait heads on the market todayPerfect blend of strands for not getting hung up and not impeding hook ups
    $9.65
  • Strike King® - Weedless Squadron Swimbait 3/4 oz. Jig Heads
    Strike King®Weedless Squadron Swimbait 3/4 oz. Jig Heads
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    # 4934630988
    Weedless Squadron Swimbait 3/4 oz. Jig Heads by Strike King®. The legendary Squadron Swimbait Jig Head just got better. Strike King Lure Company is pleased to announce the weedless version of this best-seller. The weed guard in this...
    One of the finest swimbait heads on the market todayPerfect blend of strands for not getting hung up and not impeding hook ups
    $9.65
  • Strike King® - Weedless Squadron Swimbait 3/8 oz. Jig Heads
    Strike King®Weedless Squadron Swimbait 3/8 oz. Jig Heads
    0
    # 4934628034
    Weedless Squadron Swimbait 3/8 oz. Jig Heads by Strike King®. The legendary Squadron Swimbait Jig Head just got better. Strike King Lure Company is pleased to announce the weedless version of this best-seller. The weed guard in this...
    One of the finest swimbait heads on the market todayPerfect blend of strands for not getting hung up and not impeding hook ups
    $9.65
  • Ultra Fight® - Bou-Chew Minnow Soft Plastic Jig Heads
    Ultra Fight®Bou-Chew Minnow Soft Plastic Jig Heads
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    # 3840693330
    Bou-Chew Minnow Soft Plastic Jig Heads by Ultra Fight®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured...
    Made of the highest quality materialsCombines a realistic minnow head, soft body and marabou quiver tinsel tail
    $3.56




Fishing has always been one of the most favorite hobbies for many people. Even those who aren’t fishing regularly are often attracted by the idea of getting out on the water to catch fish. But to make fishing a truly rewarding experience, you need to have all the necessary fishing tackle. If you’re looking for baits or lures to increase your success rate, you’ve come to the right place. In our online store, we’ve gathered an extensive selection of premium quality baits and lures to meet the needs of those who enjoy spending time outdoors with a fishing rod in their hand.

Artificial baits or lures come in a variety of styles, sizes and colors and are used to attract the attention of the fish, making it think it sees natural food. Seven major types of lures include jigs, spoons, crankbaits, spinners, flies, bass worms, and surface lures. All lures can also be divided into two broad categories: hard and soft lures. The first type is usually a plastic lure with several treble hooks, while the latter is a rubber or latex lure that comes with a jig head. Lures offer several advantages over live baits. They can be easily cleaned after each use, which makes them more hygienic compared to live baits. What’s more, they allow you to stay in motion, so you can quickly cover more water. No matter what type of fish you’re going to catch, we have the bait or lure that’s right for you. Everything from animal-shaped baits like fishing bait worms, shrimps, flies, frogs and fish to spoon lures and much more, you’re sure to make fishing fast and productive pastime!

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