Fishing Baits & Lures
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Featured Brands
- Strike King®Rage Bug Midsize Soft BaitsRage Bug Midsize Soft Baits by Strike King®. The new 3.38” Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The man who understand this bait’s versatility better...Rage Tail technology giving the bait action like no other soft plasticNew 3.38" Rage Bug as requested by some of Strike King's top Pros$11.58
- Strike King®Rage Chunk™ Trailer 2.5" Soft BaitsRage Chunk™ Trailer 2.5" Soft Baits by Strike King®. The Strike King™ Rage Tail™ Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-catching action. For best...Short, fat bodyExtra-large pincers$11.58
- Strike King®Rage Craw 4" Soft BaitsRage Craw 4" Soft Baits by Strike King®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great...Exclusive designTwo realistic pincers$11.58
- Strike King®Rage Cut-R 7" Soft BaitsRage Cut-R 7" Soft Baits by Strike King®. The Strike King™ Rage Tail™ Cut-R Worm is a soft bait with a crazy streak. It sports a Rage flange on its tail for increased action, and in fact, this tail design boasts the fastest tail...Strike King's most versatile worm yetRage flange on tail for increased action$11.58
- Strike King®Rage Cut-R Worm 7" Soft BaitsRage Cut-R Worm 7" Soft Baits by Strike King®. The Rage Tail lure's unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for...Unique and exclusive tail designCustomized hi-grade plastics$11.58
- Strike King®Rage Magnum Menace 4" Craw Soft BaitsRage Magnum Menace 4" Craw Soft Baits by Strike King®. The Strike King Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or...Unique and exclusive tail designCustomized high grade plastics$11.58
- Strike King®Rage Menace™ Craw 3" Soft BaitsRage Menace™ Craw 3" Soft Baits by Strike King®. The Strike King™ Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude. Bass are helpless to resist its crazy tail action, even at slow fall or...Twin tailsCrazy tail action$11.58
- Strike King®Rage Ned Bug Creature Soft BaitsRage Ned Bug Creature Soft Baits by Strike King®. The Rage Tail lure's unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for...Unique and exclusive tail designCustomized hi-grade plastics$11.58
- Strike King®Rage Ned Craw 2.75" Soft BaitsRage Ned Craw 2.75" Soft Baits by Strike King®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...Craw design, Ned profileBuilt to offer excellent functionality and quality$11.58
- Strike King®Rage Ned Cut-R Worm Soft BaitsRage Ned Cut-R Worm Soft Baits by Strike King®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...Unique and exclusive tail designCustomized high grade plastics$11.58
- Strike King®Rage Punch Bug 3.5" Creature Soft BaitsRage Punch Bug 3.5" Creature Soft Baits by Strike King®. The Rage Tail lure's unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics...Unique and exclusive tail designCustomized high grade plastics$11.58
- Strike King®Rage Swimmer Swimbait 3.75" Soft BaitsRage Swimmer Swimbait 3.75" Soft Baits by Strike King®. Designed to provoke an immediate reaction, the Strike King™ Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed...Versatile design based on natureSleek nose cone$11.58
- Strike King®Rage Swimmer Swimbait 4.75" Soft BaitsRage Swimmer Swimbait 4.75" Soft Baits by Strike King®. Designed to provoke an immediate reaction, the Strike King™ Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed...Versatile design based on natureSleek nose cone$11.58
- Strike King®Red Eyed Shad 1/2 oz. Lipless Hard BaitsRed Eyed Shad 1/2 oz. Lipless Hard Baits by Strike King®. The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by Strike King National Pro-Staff, the Red Eye Shad has incredible action and...All Strike King hard baits are made with the best componentsAwesome paint jobs$11.78
- Strike King®Red Eyed Shad 1/2 oz. Tungsten 2-Tap Lipless Hard BaitsRed Eyed Shad 1/2 oz. Tungsten 2-Tap Lipless Hard Baits by Strike King®. The Red Eye Shad Tungsten 2-Tap has all the same features as Strike King regular Red Eye Shad, but it's designed with a unique tungsten sound chamber that emits a...Trigger strikes when standard rattlebaits won't3D eyes for realistic look$14.63
- Strike King®Red Eyed Shad Lipless Crank 1/2 oz. Hard BaitsRed Eyed Shad Lipless Crank 1/2 oz. Hard Baits by Strike King®. The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by National Pro-Staff, the Red Eye Shad has incredible action and features some...3D eyes for realistic lookFree floating rattles$11.78
- Strike King®Red Eyed Shad Lipless Crank 1/4 oz. Hard BaitsRed Eyed Shad Lipless Crank 1/4 oz. Hard Baits by Strike King®. The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by National Pro-Staff, the Red Eye Shad has incredible action and features some...3D eyes for realistic lookFree floating rattles$11.78
- Strike King®Red Eyed Shad Lipless Crank 3/4 oz. Hard BaitsRed Eyed Shad Lipless Crank 3/4 oz. Hard Baits by Strike King®. The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by National Pro-Staff, the Red Eye Shad has incredible action and features some...3D eyes for realistic lookFree floating rattles$12.14
- Strike King®Red Eyed Shad Tungsten 2-Tap Lipless Rattlin 2.5" 1/2 oz. Hard BaitsRed Eyed Shad Tungsten 2-Tap Lipless Rattlin 2.5" 1/2 oz. Hard Baits by Strike King®. The pros know. The original Strike King™ Red Eye Shad rattlebait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungsten...Trigger strikes when standard rattlebaits won't3D eyes for realistic look$14.63
- Strike King®Redfish Magic 1/4 oz. Saltwater Spinner Wire BaitRedfish Magic 1/4 oz. Saltwater Spinner Wire Bait by Strike King®. The Strike King™ Redfish Magic Saltwater Spinner is outfitted with large 3D eyes, an oversized saltwater black nickel needlepoint hook, gold plated swivel and split...Strike King wire baits are made from the very best componentsBuilt to offer excellent functionality and quality$8.77
- Strike King®Redfish Magic 1/8 oz. Saltwater Spinner Wire BaitRedfish Magic 1/8 oz. Saltwater Spinner Wire Bait by Strike King®. The Strike King™ Redfish Magic Saltwater Spinner is outfitted with large 3D eyes, an oversized saltwater black nickel needlepoint hook, gold plated swivel and split...Strike King wire baits are made from the very best componentsBuilt to offer excellent functionality and quality$8.77
- Strike King®Sexy™ 4" SpoonSexy™ 4" Spoon by Strike King®. Previously a sexy secret known only to the pros, Strike King's™ heavy-duty Sexy Spoon is for bass anglers everywhere. Its seductive wobble and curvaceous body draw a bass's lusty eye like nothing...Emulates dying bait fishBuilt to offer excellent functionality and quality$12.67
- Strike King®Sexy™ 5.5" SpoonSexy™ 5.5" Spoon by Strike King®. Previously a sexy secret known only to the pros, Strike King's™ heavy-duty Sexy Spoon is for bass anglers everywhere. Its seductive wobble and curvaceous body draw a bass's lusty eye like nothing...Emulates dying bait fishBuilt to offer excellent functionality and quality$13.86
- Strike King®Shadalicious Swimbait 4-1/2" Soft BaitsShadalicious Swimbait 4-1/2" Soft Baits by Strike King®. The Strike King Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is...Designed to catch more and bigger fishRig it different ways$15.22
- Strike King®Shadalicious Swimbait 4.5" Soft BaitsShadalicious Swimbait 4.5" Soft Baits by Strike King®. The Strike King™ Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadalicious, from its lively action to its lifelike colors, is...Designed to catch more and bigger fishRig it different ways$15.22
- Strike King®Shim-E-Stick 5" Soft BaitsShim-E-Stick 5" Soft Baits by Strike King®. The Strike King™ Shim-E-Stick is great alternative to the sinking stick bait style of soft plastics baits. Heavily salt impregnated with a great action and awesome colors. This top-grade...Built to offer excellent functionality and qualityExtremely durable and easy to put on and remove$8.89
- Strike King®Skip'N Buzz Wire BaitsSkip'N Buzz Wire Baits by Strike King®. Designed by Pro Angler Andy Montgomery – the Skip'n Buzz features a 4/0 hook positioned perfectly to not hinder the baits skipping ability while maintaining maximum hook ups. An exclusive...Features a 4/0 hookComes with a soft plastic toad attached and a separate Rage Swimmer$13.30
- Strike King®Speckled Trout Magic 1/4 oz. Jig HeadSpeckled Trout Magic 1/4 oz. Jig Head by Strike King®. The Strike King Trout Magic incorporates a proven speckled sea trout catching bait with the added flash of an under spin blade. Works great in stained or clear water. You can...Weights, hooks and moreBuilt to offer excellent functionality and quality$8.77
- Strike King®Thunder Cricket Vibrating JigThunder Cricket Vibrating Jig by Strike King®. Bladed swim jigs belong in every bass angler's arsenal! The Thunder Cricket was designed by Kevin VanDam, Greg Hackney, and Andy Montgomery and has changed the game for vibrating jigs. The...Owner Jungle Flipping HookStainless steel painted blade$17.47
- Strike King®Tour Grade 1st Gen Colorado/Willow Wire BaitsTour Grade 1st Gen Colorado/Willow Wire Baits by Strike King®. The Tour Grade Spinnerbait features a Gamakatsu hook and weight forward head design which allows the bait to come through heavy cover with ease. Naturalistic painted willow...Weight forward head designNaturalistic painted willow blade$12.16
Fishing has always been one of the most favorite hobbies for many people. Even those who aren’t fishing regularly are often attracted by the idea of getting out on the water to catch fish. But to make fishing a truly rewarding experience, you need to have all the necessary fishing tackle. If you’re looking for baits or lures to increase your success rate, you’ve come to the right place. In our online store, we’ve gathered an extensive selection of premium quality baits and lures to meet the needs of those who enjoy spending time outdoors with a fishing rod in their hand.
Artificial baits or lures come in a variety of styles, sizes and colors and are used to attract the attention of the fish, making it think it sees natural food. Seven major types of lures include jigs, spoons, crankbaits, spinners, flies, bass worms, and surface lures. All lures can also be divided into two broad categories: hard and soft lures. The first type is usually a plastic lure with several treble hooks, while the latter is a rubber or latex lure that comes with a jig head. Lures offer several advantages over live baits. They can be easily cleaned after each use, which makes them more hygienic compared to live baits. What’s more, they allow you to stay in motion, so you can quickly cover more water. No matter what type of fish you’re going to catch, we have the bait or lure that’s right for you. Everything from animal-shaped baits like fishing bait worms, shrimps, flies, frogs and fish to spoon lures and much more, you’re sure to make fishing fast and productive pastime!